Owned and operated by Rubyjean Ceramics Ltd.

                  Home Staging

                 What is It?

 It's All About Selling Your House!

Staging provides a key marketing tool in selling your home.  It is very important that your property is priced appropriately in order to sell before your competition.  It has become problematic with over priced properties in today's markets.  The mind set still remains in the over heated markets of the past, unfortunately that time is gone; price the property correctly.

When staging a home for sale, less emphasis is spent on the clients likes and dislikes and how they use their rooms.  Rather, the emphasis is about highlighting the features of the house, the space and storage which appeals to the broadest audience of home buyers.  The payback could be phenomenal.  The cost of staging is well worth the investment.

Three major elements affect a sale - Condition, Location and Price.

Why Stage a home for sale?

.Reduce time on the market
.Stand out from the crowd!
.Bring more people in
.Get higher market price evaluation
.Attract best real estate agent
.Enhance the advertising appeal on the internet and real estate pages
.Avoid potential price reduction
.Get the money you want
.Show you love your house

People today have very busy lives; they want to walk in and see themselves living there.
Buyers want a move-in-ready home. 

FIRST IMPRESSIONS are critical, first is curb appeal to attract the potential buyer in, then once inside to each rooms focal point and function! It takes only up to 60 seconds for someone to decide whether they like a home or not.

Our extensive detailed consultation report allows you, the homeowner, to see what needs to be done to appeal to the greatest number of buyers and sell your home for the most amount of money in the least amount of time.

Statistics show that approximately:

80% of sellers spend up to $5000 to get their home ready for sale.

65 to 75% of buyers will pay more for a house that is move-in-ready.

70 to 75% of what creates the first impression  inside a home is within the control of the seller.

50 to 55% of buyers say the kitchens and bathrooms have the biggest impact on their decision to  buy.

40 to 45% of men place a premium on updated decor, compared to 30% of women.

85 to 90% say home presentation makes a huge difference.

Statistics also show that staged homes sell in less than half the time of a non-staged one and sells for more.

Why are property staging services important?

Because they work!  Staging your home maximizes your chances of selling fast and for the most money. The concept works equally well in a slow market as in a booming market. In a slower market, the buyers are in the drivers seat, they have a choice of several properties and will negotiate the lowest price.  You need to differentiate yourself from the competition even more to get the buyer's attention and emotional commitment to your property.
In a booming market, you can attract several offers by presenting the best looking house in your location.

When is the best time to use the Home staging services?

The earlier the better!  Stage your house as soon as possible, even before you meet with a realtor. Because the real estate agent is your first "client,"  he/she will appraise the house and suggest the price based on several factors, one of them being the Visual Appeal. The most viewing traffic occurs within the first 2 - 3 weeks after listing and that is your best window of opportunity for selling your home, so don't miss out, call us to help you!

Have you seen 'New revised price' signs? That means the price is lowered by $10,000 to $30,000 or more. Spending 1 to 5 percent or even  a few hundred dollars  on home staging services might just save the day.

If you decide not to use an agent, Staging becomes even more important. You need to do everything you can to stand out from the crowd. 

Most owners and agents put the listings up on the Internet on MLS and that means PICTURES!  Busy consumers will shop first by Internet and if they don't like the pictures of your house, you will lose them for good! Once they have chosen the top 10 houses, the next step is the drive by to view the property before contacting the realtor.  "Curb Appeal", it is everything.  Will your house interest the potential buyer?
The first objective, whether you work with a realtor or not, is to enhance the appearance of your property for the photographs and for live visits. Maximize the visual impact of your property on the Internet and advertisements in the papers and flyers.
As soon as you decide to put the property on the market, start investigating our staging services; Rubyjean Redesigning & Home Staging.

How much will the Staging services cost?

It all depends! A basic rule of thumb is to budget between 1% to 5% of the asking price for extensive Home Staging Services. Many, many  times a few hundred dollars and your time will do the trick.
We will be happy to discuss your particular needs and determine the best solution for you. This is done through a consultation, resulting in a list of recommendations for each room in the house, the garage and the yard. Our extensive room by room report will give the homeowner the necessary information to begin the staging tasks.

*********************************************************************************

Did You Know: 40% of housework can be eliminated by removing clutter!

***********************************************************************************************

Thanks in part to HGTV network shows such as 'Design to Sell', 'Sell This House' and 'House Doctor', regular homeowners now have a better understanding of home staging and appreciate the many benefits and advantages that home staging brings.  WNetwork shows such as Color Confidential and Devine Design are excellent shows, the information is invaluable.

Member and Graduate of the

                    and

Graduate of the Granton Institute of Technology in General Interior Decorating, 2007.